branding · creativity · finding your way · freelancing

The Paradigm of Prince for Freelancers

prince_at_coachella_001

 

I can’t help myself from writing a few words about Prince. I admit I was shocked by his death. I loved his music and his style. However there are things about him I discovered only now. Things that were too strong not to write about.

This afternoon, instead of working on a translation due Tuesday, but it will do,  I spent some time reading articles about him and what happened, watching him perform old songs, listening to what Stevie Wonder and Van Jones had to say about their friend and other data “in the purple” that I need to sit and blend it all, to make sense of what Prince really stood for. Not just for the music world but for every creative.

Skipping the part that he was an incredibly charismatic musician, Prince represented what generosity should be like (he gave to charity without letting the world know about it) , he was a pioneer in branding, he was there for his friends when they needed him, he was doing a lot undercover and, as Van Jones said, This is a man much more than music, the music is an expression of a genius, so deep and profound that only music can express it, so much more than music, so much more.

And that is what clicked to me. “So much more“. And yet, what we know of Prince is his music and the love symbol representing him. We know him for the songs he wrote and sang and the pieces he wrote for others, including Nothing Compares to U, Manic Monday, Kiss and more. What lied underneath this marvelous human being has been revealed only after he passed away.

That’s amazing. That’s honourable. That’s what one would expect from someone who was modest enough not to talk about the good things he did for other people.

If you run a freelance business today – for which you need tremendous creativity – chances are you have asked yourself questions about your online presence, what you should say, do, what social media you should use and why, how you should communicate your achievements to gain more credibility, how you should talk about things, what to leave out, whether you should join the crowd and more. At least, with all full honesty, I have personally been “massacring” my brain with thoughts of this kind until I realised it’s no use. One thing at a time. Appearance is not priority number one. Yes, I know it is wise to have a brand and to be visible and I understand the reasons but I opted to take things easy. I am all for finding ways to establish a viable business within a competitive world but I realise that image counts only if there is an essence and a heart behind it. And if there is no image and you have the heart, no need to be concerned that something is missing. I know of many freelancers with simple sites or blogs who are doing really well without a brand. I guess they are doing something right.

Prince was an icon. However, what we saw about him was an expression of who he was, his essence, his humanity and charisma. He became an icon because of his charisma.

No matter what one might say about his fierce beliefs on copyright, as a true creative, I would give him credit. The passion for your art somehow entitles you to want to protect it. The love symbol #2 (more of a business maneuver than an intentional branding tactic), clearly illustrates that art comes first. Symbols follow. Which translates to… a lesson to learn about our own work and contribution to the industry we are offering services to.

Let us ponder on quality, on becoming better and the rest will follow.

M.

image credit: By Micahmedia at en.wikipedia, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=13466179

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s